Business Practices – A Reflection of Society

Business woman on telephone Successful Salesman

Business is conducted quite differently in North Africa and Europe from how it is done in America, mostly because people’s cultural ideas and frames of reference are entirely different from what we find back home.  The problems we face in business, whatever our culture, stem from similar issues, however.

How can we make a living in the current business environment?  Where should the ethical line be drawn with regard to meeting management’s objectives, and in competing with colleagues?  What happens when employees’ personal goals conflict with the organization?  What about employees who are only pretending to think about the success or profitability of the business, when they are really thinking about how to enjoy lifestyle advantages, or about what the business owes them?  How can we hire the right employees, and motivate them to want to achieve excellence on their own?  These, and many more issues, are universal concerns.  Yet, different cultures answer them in different ways.

Business is a microcosm of the society in which it exists.  Born in the United States, and having spent the first 35 years of my life living and working there, I moved to North Africa with my foreign husband at the age of 37.   That was 23 years ago.

In different stages of our lives, we become excited by new things.  Several years ago, I started a small business and have become more and more interested learning more about all facets of business.  I hope to share my insights, and further adventures in business learning with my readers.

–Lynne Diligent

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